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About NNT Partners

Practitioners, not theorists.

NNT Partners brings together HR transformation, M&A, and digital practitioners who have carried responsibility from inside the organizations we now advise.

Our perspective

An independent HR advisory built by people who’ve done the work, not just consulted on it.

A senior advisory firm that helps industrial companies - primarily in manufacturing, food, and agri - manage the human and organizational side of M&A and major transformations, from due diligence through post-acquisition integration. We protect business value by helping leaders retain key talent, clarify responsibilities, align teams, communicate change, and build an operating structure that holds up long after the deal closes. We combine hands-on HR and transformation leadership with AI-powered diagnostic tools built in-house. Our senior practitioners stay directly involved on the ground, then hand over the knowledge, playbooks, and systems to the client's own team - so the capability stays with them, not with us.

Pre- and post-M&A expertiseSystem transformationCertified change managersDigital & AI deliveryDutch & English

The team you engage

Direct access to the people accountable for the work.

Senior practitioners remain involved from diagnosis through handover. There is no junior delivery layer between the advice and the execution.

Portrait of Poyan Azar

Co-founder & CEO · HR & Transformation

Poyan Azar

Poyan Azar has spent 16 years inside global corporations — leading change initiatives, running HR due diligence, and driving post-acquisition integration on deals from $40M to $180M with 90% talent retention. As a Global HR Director, he’s shaped EMEA and global strategies touching 5,000+ people, including interactive change management workshops delivered to over 1,500 participants. He holds an International MBA specialized in Change Management, and is a certified Kotter Advanced Change Leader and Prosci Change Practitioner. He works comfortably in Dutch and English.

Fun fact: Poyan co-founded and ran a martial arts school in the Netherlands — a background in discipline and teaching that shows up in how he leads people through change.

Portrait of Samy van Stokkum

Co-founder & CTO · Digital & AI

Samy van Stokkum

Samy has built software since he was 18. His career spans freelance delivery and AI-focused startup teams, including Orq in Amsterdam and startups in San Francisco, with projects across healthcare, insurance, and logistics.

At NNT Partners, he turns transformation goals into practical digital solutions people can understand, adopt, and sustain — connecting the possibilities of AI with the operational reality of organizations in change.

How we work

Built on capability transfer, not dependency.

We’re not here to run your integration for you indefinitely. Every engagement is built to leave your organization more capable than we found it — with a playbook, not just a final report.

Principle 01

Practitioners, not theorists

We’ve done this work from inside an HR function under real deal pressure — not just advised on it from the outside.

Principle 02

Capability transfer over dependency

Every engagement has an explicit goal: your team can run this without us by the time we step back.

Principle 03

Grounded methodology

Built on best-proven theories and methodologies, applied to your specific situation — not a generic framework.

Principle 04

Two languages, one team

We work comfortably in Dutch and English, across EMEA, without losing precision in either.

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